This website, wetrackeverything.com (the “Site”), is operated by Chris Tarrolly, 826 N. Cass St., Milwaukee, WI 53202, United States. Throughout the rest of this document that person is referred to simply as “the Webmaster” (also “we”, “us” and “our”).
This Privacy Policy explains what personal data the Webmaster collects through the Site, why it is collected, who it is shared with, how long it is kept and what rights you have over it. It applies to every visitor, including visitors located in the European Economic Area (“EEA”), the United Kingdom and the United States.
Last updated: 12 September 2026
The Webmaster is the data controller for the personal data processed through this Site, within the meaning of the EU General Data Protection Regulation (“GDPR”) and the UK GDPR. You can reach the Webmaster at [email protected] or through the contact page.
The Webmaster has not appointed a Data Protection Officer, as the Site does not carry out large-scale or systematic monitoring of the kind that would require one.
This Site is an independent publication about ad tracking and conversion attribution. It is not the vendor of any software reviewed or recommended here. The Site earns commissions through affiliate links. It does not sell any product of its own, does not process payments and does not operate user accounts for customers. That keeps the amount of personal data involved deliberately small.
We do not knowingly collect special categories of data (health, political opinions, religious beliefs, biometric data and similar), and you should not send such data to us through the contact form.
Under the GDPR and UK GDPR we must have a legal basis for each purpose. Ours are:
| Purpose | Legal basis |
|---|---|
| Answering your enquiry and any follow-up correspondence | Steps taken at your request prior to entering a relationship, and our legitimate interest in replying to people who write to us (Art. 6(1)(b) and 6(1)(f)) |
| Publishing and moderating comments | Your consent, given when you submit the comment (Art. 6(1)(a)) |
| Keeping the Site available, secure and free of spam and abuse | Our legitimate interest in protecting the Site (Art. 6(1)(f)) |
| Audience analytics (Google Analytics, Microsoft Clarity) | Your consent, given through the cookie banner (Art. 6(1)(a)) |
| Advertising and conversion measurement (Meta Pixel) | Your consent, given through the cookie banner (Art. 6(1)(a)) |
| Complying with legal, tax and accounting obligations | Legal obligation (Art. 6(1)(c)) |
Where we rely on your consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of anything done before you withdrew it. See the Cookie Policy for how to change your choices.
The Site uses cookies and similar technologies. Anything that is not strictly necessary for the Site to work is loaded only after you give consent. A full breakdown of every cookie, who sets it and how long it lasts is in the separate Cookie Policy.
We do not sell your personal data. We share it only with the service providers below, each acting under its own terms and privacy policy:
We may also disclose data where we are legally required to do so, for example in response to a valid order from a court or a public authority, or where it is necessary to establish, exercise or defend legal claims.
The Webmaster is based in the United States, and several of the providers listed above process data in the United States. If you are in the EEA or the UK, this means your data may be transferred outside your country.
Those transfers rely on the safeguards recognised under Chapter V of the GDPR: the European Commission’s adequacy decision for the EU–U.S. Data Privacy Framework where the recipient is certified under it, and otherwise the Standard Contractual Clauses adopted by the European Commission, supplemented where appropriate by additional technical and organisational measures. For UK visitors, the UK International Data Transfer Addendum applies. You may request a copy of the relevant safeguards by writing to the address in section 13.
The Site is served over HTTPS, access to its administration area is restricted and protected by strong credentials, and software is kept up to date. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. If a breach occurs that is likely to result in a risk to your rights, we will notify the competent supervisory authority and, where required, you, within the time limits the law sets.
You have the right to:
To exercise any of these, write to [email protected]. We will respond within one month, and will tell you if we need to extend that period. Exercising your rights is free; we may charge a reasonable fee or refuse only where a request is manifestly unfounded or excessive.
Several US states grant privacy rights to their residents, including California (CCPA as amended by the CPRA), Virginia, Colorado, Connecticut, Utah, Texas and others. Depending on where you live, you may have the right to know what personal information we have collected about you, to obtain a copy of it, to correct it, to delete it, to opt out of the sale or sharing of it and of targeted advertising, and not to be discriminated against for exercising those rights.
The Webmaster does not sell personal information for money. However, advertising technologies such as the Meta Pixel may amount to “sharing” personal information for cross-context behavioural advertising, and to “targeted advertising”, as those terms are defined in California and several other state laws. We treat them as such in order to be transparent rather than to argue over definitions.
You can opt out at any time by rejecting advertising cookies in the cookie banner, or by changing your choices later as described in the Cookie Policy. No account is needed and we will not treat you differently for opting out.
Where your browser or an extension sends a Global Privacy Control (GPC) signal, we treat it as a valid request to opt out of the sale and sharing of your personal information for that browser.
In the twelve months before the date of this policy, the categories of personal information handled through the Site have been: identifiers (name, email address, IP address), internet or network activity (pages viewed, referring pages, interaction data), approximate geolocation derived from IP address, and the content of any message you send us. These come from you directly and from your use of the Site, and are used for the purposes in section 4. We do not collect sensitive personal information as that term is defined in California law, and we do not use or disclose it for purposes requiring a right to limit.
To exercise a US state privacy right, write to [email protected] with enough detail for us to locate your data. We will verify your request by replying to the email address associated with it, and will respond within the period the applicable state law allows (45 days in most states, extendable once). An authorised agent may submit a request on your behalf with written proof of authorisation.
The Site is aimed at businesses and professionals and is not directed to children. We do not knowingly collect personal data from anyone under 16, or under 13 in the United States for the purposes of the Children’s Online Privacy Protection Act. If you believe a child has provided us with personal data, write to us and we will delete it.
The Site contains affiliate links. If you click one and go on to subscribe, the Webmaster may earn a commission at no additional cost to you. When you follow such a link, you leave this Site, and the destination may set its own cookies and collect its own data under its own privacy policy, over which the Webmaster has no control. The same applies to any other external link, and to embedded content such as videos or maps, which behaves as if you had visited the third-party site directly. We encourage you to read the privacy policy of any site you visit.
We may update this policy to reflect changes in the Site, in the tools it uses or in the law. The date at the top always shows the current version. Where a change materially affects your rights, we will make it prominent on the Site.
Questions about this policy, or about how your data is handled:
[email protected]